We designed our solutions
and services with Value Propositions as the core, providing a strong foundation
of offerings around the complete Value Proposition Life Cycle - from
development through execution and assessment. These slices of the life cycle cover the many ways in which
you work with Value Propositions.
No matter where you are focusing within the life cycle it is vital to
recognize both the internal and external aspects of each slice. Internally all functional areas, such
as Marketing, Sales and Operations, just to name a few, should support the Value
Proposition. Externally your various
constituents - customers, partners, investors, etc., should see and feel the
proposition come to life. That is
why within each slice of the Value Proposition Life Cycle, we provide specific
solutions and services that focus on the internal perspective and the external perspective,
as well as bringing both perspectives together. As all of these components of the Value Proposition Life
Cycle are never mutually exclusive, we pull together the right combination of
these solutions and services to specifically target your needs.
Moreover,
it never matters where you are within the life cycle. For each client, it varies at which point in this life cycle
our work begins. Some are
launching a new product in which we help develop a strong, differentiated Value
Proposition. Others have a Value Proposition
but need help executing on it properly.
Other still may just want an objective assessment on whether their
propositions are in fact translating to their customers the way they
intend. No matter where you are
with your value proposition, Mezzanine Consulting LLC has the right set of
solutions and services to assist you in achieving your objectives.