Execute
Internal
Perspective
In
order to operationalize your Value Proposition you must imbibe them into the
day-to-day running of the business.
For some organizations this comes more easily as there may be existing
processes in place to support value propositions. Others benefit from our solutions and services geared
towards primarily penetrating your Marketing and Sales organizations for the
most immediate gains, and secondarily across the other functional areas for a
more complete and long term gain.
We provide assistance through a combination of educational services and
business process enhancements.
External Perspective
There
is increasing recognition in the marketplace that to remain competitive
companies need to provide a good customer experience. Mezzanine Consulting LLC goes beyond just a good customer
experience. We first and foremost
believe you need a differentiated customer experience, one that reflects the
differentiation of your Value Propositions. We also believe this thinking should extend to your other
constituents, such as business partners, suppliers, analysts, etc. That is why we have specific solutions
and services geared towards bringing your Value Propositions to life through
deliberate constituent experiences that reflect what your proposition
promises. This may include
exploring ways to enhance or even reinvent your existing customer touchpoints,
as well as applying creative techniques to innovate around new customer
touchpoints. We help you execute
the strategic direction defined by your Value Propositions so that it
translates to the marketplace in a meaningful and purposeful manner.
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