Positioning your business for success
Value Propositions
At
the core of The Mezzanine ParadigmTM
is Value Propositions, what we call those
all-important phrases, paragraphs or one-pagers that articulate what you want
your business to be - that which you define in order to drive and fulfill your
company's business objectives. You
will undoubtedly find that companies use various terms, sometimes
interchangeably, to describe these strategic documents - value propositions,
positioning statements, brand propositions, brand statements, to name a
few. While most companies tend to
gravitate towards one or another and use it consistently within their
organization, going across companies you'll find what is one person's value
proposition is another's positioning statement.
However, there are good reasons why these various terms exist. The subtle nuances of each links closely to how a company utilizes them and what they expect them to accomplish. Mezzanine Consulting LLC recognizes these nuances and has solutions and services tailored to address each accordingly.
However, there are good reasons why these various terms exist. The subtle nuances of each links closely to how a company utilizes them and what they expect them to accomplish. Mezzanine Consulting LLC recognizes these nuances and has solutions and services tailored to address each accordingly.
Business Value Propositions
Brand Value Propositions
Offering Value Propositions
Operational Value Propositions
Tactical Value Propositions
Organizational Value Propositions
Value Proposition Architectures
Brand Value Propositions
Offering Value Propositions
Operational Value Propositions
Tactical Value Propositions
Organizational Value Propositions
Value Proposition Architectures
Mezzanine
Consulting LLC considers all of these various types of propositions to be types
of Value Propositions. Yet we
recognize the subtle differences each one provides regardless of how the terms
are used within various companies and organizations. Rest assured we have the right set of solutions and services
tailored to address the nuances of each accordingly across the entire Value
Proposition Life Cycle.
