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Tactical Value Propositions

Organizations are constantly trying to bridge the gap between strategic direction set for a business and the more discrete level of tactical execution carried out by various functional areas, such as Sales and Marketing.  Mezzanine Consulting LLC pioneered the concept of Tactical Value Propositions to fill this gap.  Tactical Value Propositions are developed based upon Business or Brand Value Propositions but are even more specific as they are specialized for an individual or a small group of execution tactics.  This could include Marketing tactics such as print ads, email campaigns, or event marketing, or at an specific client level for Sales RFPs or presentations.  Our solutions and services around the development, execution and assessment of Tactical Value Propositions helps you ensure your tactics truly support the value described in your overall Business or Brand Value Proposition.

The Mezzanine Paradigm™
Mezzanine Consulting LLC
8243 Xenophon Court
Arvada, CO  80005
Phone: 303-862-5835